We’re excited to announce the addition of pre-generated social media captions to Playbooks, which makes promoting property listings to an agent's social media channels as simple as hitting ‘Post’. Aside from generating and sending them social media materials to post, Playbooks automatically generate ready-to-use captions for each listing as they move from ‘coming soon’ to ‘Closed’. This feature is available to all MLS-connected teams. Request access to Playbooks here.
The details:
Automated Captions: Automatically generates captions for new listings as soon as they are ready to post.
Instant Posting: Captions are pre-populated in your social media post drafts, ready to be reviewed and posted.
Customization Options: Agents can tweak these captions to add a personal touch or additional details before posting.
Benefits for agents and brokerages:
Saves you from having to come up with and manually create captions for each listing, saving valuable time.
Agents get their listings in front of potential buyers faster, speeding up the sales process.
Our AI finds the right caption to engage potential buyers, increasing the likelihood of shares and likes.
How to Use:
You'll need to activate the MLS add-on. (Sign up here)
Once your MLS is integrated, connect your social media accounts to Xara.
Once new listing materials are generated, go to the social media post section, click 'post', select a social media channel, and you'll see a caption waiting for you.
Review and customize the caption if needed.
Post directly to your chosen social media platforms.