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Automated Listing Marketing via MLS

Xara detects your MLS listings, creates your marketing and notifies you when it's ready to share.

Written by Alfonso Sica
Updated over 2 months ago
Xara detects your MLS listings, creates your marketing and notifies you when it's ready to share.

You can now connect your MLS to Xara and have listing marketing created automatically.

As soon as a listing is added or updated in the MLS, Xara generates branded marketing across social media, email, and print. No requests or extra work per listing.

What happens in the background:

  • Automatic detection of new and updated MLS listings

  • Personalized, branded marketing is generated for every listing

  • Your agents get notified when it's ready to share

  • Captions written for the agent, ready to post. No cookie-cutter stuff!

  • One click publishing to social, email, and print

  • Optional auto-posting so campaigns schedule and publish without having to think about it.

All the materials are fully customizable while keeping compliance and brand elements safe.

Setup take 30 seconds. Select your MLS, enter your Office ID, and add your Agent ID if applicable. Once connected, everything runs in the background.


Social Media Stats in Performance Reports

Performance report emails now include Facebook and Instagram post stats.

You can see how your listing content is performing across social channels without logging in or pulling reports manually.


Email PDFs for Print and Approval

You can now email PDFs directly from Xara when generating print marketing.

This makes it easier to:

  • Get broker or compliance approval

  • Send materials to your printer or office

  • Share polished marketing with sellers

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