What is analytics?
Analytics gives you insight on how your documents are performing and its viewers. using this information, it can help you make more effective decisions.
Xara Cloud integrates analytics to your documents, saving you the time of setting up external links or code. Share your documents on Xara Cloud, and get fast statistics.
Document analytics only appear for documents that are shared via the share to web option, and have been viewed at least once. Analytics do not appear if you save your file, or downloaded it as any format.
Viewing the analytics of a document
Click on the Analytics Dashboard button within the file picker.
The dashboard will show you an overview of all your documents and some statistics.
Note: the timing statistics are updated every 30 past the hour (e.g. 00:30, 01:30, 02:30 etc). If your timings show as 0, it will be updated at the above time.
Document name | The name of your shared document. |
Version | After updating your document, it will increment the version number by 1 and show as a separate entry, allowing you to compare results after updating. |
Average viewing time | The average viewing time across all your viewers. |
Share date | The date on which this document was shared. |
Views | The number of views this document has had. |
Click on the document name to dive deeper into that documents' data.
Here you can see at the top, the average values for your document. Below this is details for each individual visit.
Date | The date which the user visiting your shared document |
Device | Shows if the user is using a desktop, a mobile device or blank if unknown |
Location | The approximate location of the user. To protect the users privacy, the IP address is not stored. |
Viewing time | How long the user spent in your document |
Completion rate | How many pages of the total document the user went through. |
Clicking on an instance will let you see the data from that viewer's particular session, and how long they spent on each page.
How do I use this information to improve my documents?
Often, it is difficult to get direct feedback on your content from your viewers, so we can use analytics to discern what is performing well and what isn't.
Document completion rate
This metric describes how many pages of the total document that been viewed. If you have a low completion rate, it could indicate that the content is not interesting or relevant to the viewer. If certain pages are not being viewed, those pages could be optimised or perhaps cut out if they are not relevant.
Time spent on document
Similar to the above, this could indicate whether the content the viewers looked at was relevant or interesting to them. Keep in mind however, that some users could keep the tab open on their screen (visible) which would show as a long viewing time.
Viewers location
This can help you understand your audience, and where your content is consumed. Use this data to cater to your content at a regional level.
Viewers device
Understand how your content is being consumed - whether on a computer, or tablet / phone. What they view can have a different impact depending on how they are viewing it. If phones for example has a lower completion rate than computers, the content might not be adapted well to suit those sized devices.
